These days, you can't run a business without a website. It's
a vital communication tool which enables your customers and clients to engage
with your products or services – a shop window that's available 24/7,
world-wide.
So what do you put on your website? Some text, a few photos
maybe ... but is that enough?
It used to be, but not anymore. Video has become an
essential component of any self-respecting website. Here's the top five reasons
why you need to make use of video – now!
1. Video makes your website 'sticky'
People are more likely to stick around if they see a video on your site. They'll watch the video and be more inclined to browse a bit longer.
2. Video encourages customers to buy your product or service
Because visitors are more likely to stick around, they're more likely to buy from you. If you have an online shop, video will help drive them to it and spend some money!
3. Video helps your Google rating
If you upload your video to YouTube, you'll benefit from the fact that YouTube is owned by Google. Google wields great power when it comes to search engine rankings and having video content from YouTube will do wonders for your site's Search Engine Optimisation.
4. Video improves your reputation
1. Video makes your website 'sticky'
People are more likely to stick around if they see a video on your site. They'll watch the video and be more inclined to browse a bit longer.
2. Video encourages customers to buy your product or service
Because visitors are more likely to stick around, they're more likely to buy from you. If you have an online shop, video will help drive them to it and spend some money!
3. Video helps your Google rating
If you upload your video to YouTube, you'll benefit from the fact that YouTube is owned by Google. Google wields great power when it comes to search engine rankings and having video content from YouTube will do wonders for your site's Search Engine Optimisation.
4. Video improves your reputation
A well-produced video will show that you're serious about
what you do. Making use of real people (ie you!), will demonstrate to customers
that you actually are a real person – and people much prefer to buy from human
beings.
5. Video transcends international borders
5. Video transcends international borders
The beauty of video is that the visuals can be enough to
communicate a message. You don't need to pay for expensive translations, just
let the video do the talking.
If you're interested in using video production for your website and want to find out more or discuss a project, please get in touch at the Candy Jar website
www.candyjarfilms.co.uk
If you're interested in using video production for your website and want to find out more or discuss a project, please get in touch at the Candy Jar website
www.candyjarfilms.co.uk
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