Showing posts with label website videos. Show all posts
Showing posts with label website videos. Show all posts
Monday, 28 July 2014
WHITE BALANCE
It would be ideal to change the white balance of the camera when there is a change in the colour temperature of the light illuminating a potential shot. There are some cameras that will compensate for colour temperature variation but carrying out a white balance set-up before filming is always a good idea. Sometimes it will be needed to carry out the specified white balance procedure even though the camera switch may be marked “auto white balance” to ensure it is automatically compensated. To successfully white balance a simple routine will need to be followed:
1. Selecting the correct filter for the colour temperature of the light being used. (e.g. tungsten 3200K)
2. Selecting white balance position A or B; it will memorize the setting that will be achieved by the white balance. On either filter position, the two memories can be either A or B but if preset is selected, no setting will be memorized. This is the standard default setting.
3. Filling out the frame with a white matte card that is lit by the same lighting as the intended shot.
The card should not move during the white balance and it should not have any reflections or shading. The card needs to be correctly exposed, you will need to avoid any colour cast from any surrounding light sources and have the white balance the main source of shot illumination. During the white balance process, you may see a progress report appearing in the viewfinder, which will include a number that will indicate the colour temperature that has been assessed. You may need to check the position of the white card and other requirements of white balance if you may find the number higher or lower than the anticipated estimate of the colour temperature. It may indicate the camera is either not lined up correctly or it may be malfunctioning. Whilst the white balance is under way, the auto-iris circuit will adjust exposure to make the output of the green signal correct, then the red and blue channels will be adjusted to equal the green output. The white balance procedure will therefore be dependent on by the fidelity of colour reproduction since the white will influence all other colour combinations.
BLACK BALANCE There are a lot of cameras that may not require a manual black balance meaning that the adjustment will have to be carried out automatically whenever required. The black has no colourcast since the black balance will set the black levels of the red, green and blue channels. This will only normally be only required if: · The camera has not been used in a while · The camera has been moved between different air temperatures · The air temperature has altered · When the gain selector values have been changed If a manual black balance must be done, you must do 2 things: 1. White balance to equalize the gains and then black balance 2. White balance again.
LIGHT OUTPUT
The tungsten light source: The heat effect from the electric current that flows through the tungsten filament which is how light is produced. The visible spectrum from these sources is continuous and produces a smooth transition of light that is outputted between the adjacent wavelengths. The intensity of the outputted light will be varied if the current is changed (dimming) which affects the colour temperature also although this is usually kept within acceptable limits. Light from a discharged light source is produced as a by-product of an electrical discharge through a gas. The particular mixture of gas present in the glass envelope effect the colour of the light, the colour of the light also depends on the phosphor coating of the fluorescent tube. HMI’s; which are discharged light sources designed for film and television lighting, are not as stable as tungsten but do have a greater efficacy, they are compact and they produce light that approximates the daylight.
PULSED LIGHT SOURCES
Fluorescent tubes; for home, office, factory and neon signs, does not produce a constant light output but it does give short pulses of light depending on the mains supply. The light output of a usual daylight-type fluorescent tube for the normal eyesight give of a bluish green cast to a tungsten balanced camera but does not register high intensity blue and green spikes.
The improvement of Phosphors has made the fluorescent tube/cold light acceptable for television and film came after recent years of development. They are able to provide tungsten matching and daylight matching colour temperature. More or less steady light output are a result of high frequency operation; i.e. >40 kHz.
COLOUR RENDITION INDEX (Ra)
The colour rendition index or Ra can be used to indicate the suitability for use in television production (Ra of 70 is regarded as the lower limit of acceptability for colour television). The use of a scale of 0 – 100 is used as a method of comparing colour fidelity and consistency of a light source.
www.candyjarfilms.co.uk
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Thursday, 11 April 2013
VIDEO PRODUCTION TECHNIQUES: FOCUS
As an integral element to film and video, focusing
determines the sharpness of an object or image by adjusting the lens, providing
an acceptable visual perspective known as the depth of field. The art of focus lies in knowing what part of the frame
needs it most, and the avoidance of over-shooting. For example, interviews or
‘talking heads’ within television are an excellent example, with the eyes of
the given subject being an important point for the viewer’s attention
to be drawn to. However, much of this will lose meaning if you don’t learn
the behaviour of your camera itself and the way it captures distance,
sharpness, movement and zoom in relation to the focal plane (the area in which
the eye or camera draws attention to). Without any of these elements, the image
within the frame will appear ‘flat’, with no sense of immersion or depth.
To avoid this, and to gain an understanding of how integral
focus can be to your shot, practice is a crucial element. For instance, even
with the most professional equipment, manual focus is a critical skill with any
level of video production. Here are a few ideas to experiment with and try out:
Pulling Focus:
Within the frame, attention is drawn towards the subject
with the sharpest focus. This attention can be changed through the use of focus
pulling. For instance, a foreground subject (such as a person) can move away
from the frame, with focus instantly thrown back to the background, containing
a second subject.
Differential
Focus:
By using a deliberately narrow depth of field, emphasis on a
principal subject can be increased. This is down to the contrast between the
sharp focus of the principal subject, and the heavily out of
focus background (and sometimes a foreground subject is used as well which is also out of focus).
Zoom lens and
focus:
Provided the back focus has been correctly adjusted, this is
designed to ensure the focal plane is maintained throughout its range. By
zooming in without manual focus, images can lose focus and become distorted.
By becoming familiar with these ideas, you can be more
artistic and manipulative about what you want the viewer’s attention to be
drawn to. As an important but often overlooked aspect to filming, these
techniques are most often mastered through practice and experimenting.
To find out more about the different techniques with focus,
check out these links:
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Monday, 26 November 2012
HOW TO BE A YOUTUBE HIT
YouTube is the world's most popular video-sharing website.
Over 800 million unique users visit the site each month, with over 72 hours of
video watched every minute*.
Whether you've just started using YouTube or have a well-maintained
YouTube channel with loads of videos, it's a good chance you want to get as
many visitors as possible.
So how do you get more people to view your videos? Well,
we've done a bit of research and discovered 15 things you should be doing...
1. Optimise the title - make sure it contains all the relevant keywords people use when searching.
2. Optimise the description - put the website address [http] on the first line. Write the description like a Blog. Use as many keywords as possible - don't be afraid to add a load of content.
3. Optimise your tags on each video - try out the YouTube search bar to find out what keywords people use when searching for videos.
4. Run regular competitions to get people coming back to your channel - see what 'mismag822' does (http://www.youtube.com/user/mismag822
5. Do joint ventures. Collaborate with other people in your niche who have big subscription lists. Ask for an interview - go in to see what you can offer rather than what you can get.
6. Try posting tutorial videos - it's info that people want and will look for.
7. Don't discriminate against people. You're an entertainer so entertain everyone.
8. Subscribe to as many channels as possible.
9. Make friends - post comments about videos and get to know people (just like you would with Facebook). Have conversations and build up a rapport.
10. Create discussions - a positive discussion is good and gets you on the most discussed list.
11. Don't be afraid of negative comments. It shows people are watching your videos. However, avoid getting into a hate discussion. Be respectful but don't waste your time with trolls.
12. Be consistent. Post a video once a week for example. Don't be overly keen though - posting two videos an hour could become annoying.
13. Be addictive. You want people coming back again and again. For example, make the video in several parts to maintain interest.
14. Know your audience. When your videos go up, it will only be at the top of the list for a short time (48 hours). Work out the optimum time to post your videos (e.g. 8pm in the evening)
We hope that this helps with your future YouTubing. If we've missed anything or you have any questions, leave us a comment and we'll get back to you.
Candy Jar is a video production company in Cardiff. For more information please visit www.candyjarfilms.co.uk
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Thursday, 1 November 2012
TOP FIVE REASONS TO USE VIDEO ON YOUR WEBSITE
These days, you can't run a business without a website. It's
a vital communication tool which enables your customers and clients to engage
with your products or services – a shop window that's available 24/7,
world-wide.
So what do you put on your website? Some text, a few photos
maybe ... but is that enough?
It used to be, but not anymore. Video has become an
essential component of any self-respecting website. Here's the top five reasons
why you need to make use of video – now!
1. Video makes your website 'sticky'
People are more likely to stick around if they see a video on your site. They'll watch the video and be more inclined to browse a bit longer.
2. Video encourages customers to buy your product or service
Because visitors are more likely to stick around, they're more likely to buy from you. If you have an online shop, video will help drive them to it and spend some money!
3. Video helps your Google rating
If you upload your video to YouTube, you'll benefit from the fact that YouTube is owned by Google. Google wields great power when it comes to search engine rankings and having video content from YouTube will do wonders for your site's Search Engine Optimisation.
4. Video improves your reputation
1. Video makes your website 'sticky'
People are more likely to stick around if they see a video on your site. They'll watch the video and be more inclined to browse a bit longer.
2. Video encourages customers to buy your product or service
Because visitors are more likely to stick around, they're more likely to buy from you. If you have an online shop, video will help drive them to it and spend some money!
3. Video helps your Google rating
If you upload your video to YouTube, you'll benefit from the fact that YouTube is owned by Google. Google wields great power when it comes to search engine rankings and having video content from YouTube will do wonders for your site's Search Engine Optimisation.
4. Video improves your reputation
A well-produced video will show that you're serious about
what you do. Making use of real people (ie you!), will demonstrate to customers
that you actually are a real person – and people much prefer to buy from human
beings.
5. Video transcends international borders
5. Video transcends international borders
The beauty of video is that the visuals can be enough to
communicate a message. You don't need to pay for expensive translations, just
let the video do the talking.
If you're interested in using video production for your website and want to find out more or discuss a project, please get in touch at the Candy Jar website
www.candyjarfilms.co.uk
If you're interested in using video production for your website and want to find out more or discuss a project, please get in touch at the Candy Jar website
www.candyjarfilms.co.uk
Labels:
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candy jar films,
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Google ratings,
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website videos,
YouTube
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